ALL CREATIVE WORK IS AN ACT OF REBELLION.
Every great brand begins as a quiet refusal. A refusal to blend in, to follow the script, to make beige things for broad appeal. At Martini, we believe your work should be a little dangerous — the kind that turns heads, raises eyebrows, and maybe makes one person at the table say, “Wait… can we do that?” (Spoiler: Yes. Yes, we can.)
Because real creativity doesn’t come from playing it safe. It comes from breaking the algorithm, the mold, the expectation. That’s not just design. That’s defiance. And that's our cue.
To be frank —we're not here to help you fit in with what's trending. So if you're here for that, that's not us.
We’re here to build you the kind of iconic brand presence that resists, resets, and redefines the trends.
When you use design to push back against apathy — to wake people up, to invite them in, to show them what’s possible — you’re not just marketing. You’re leading a movement.
Make no mistake: this is how the future is built. One brave post. One not-playing-it-safe headline. One pixel-perfect proof point that your work isn’t for everyone. It’s for the ones who are ready.
All you need to do is decide.
Are you ready?
No. o1
Our Style
Unapologetically bold. Strategically clean. Rooted in rebellion, not chaos. Our aesthetic is modern, editorial, and meticulously intentional. We design with a sharp eye and a sharper edge
No. o2
Our Method
We start with what matters. The first spark of the story. Then we build everything — strategy, messaging, visuals — to deliver that moment of resonance at scale. Everything we do serves a purpose: to make your brand unmistakable, unforgettable, and entirely your own.
No. o3
Our People
Our favorite collaborators aren’t afraid to color outside the lines — they’re too busy redrawing the frame. We work with the founders, artists, risk-takers, and visionaries with something to say and the guts to say it differently.
ALWAYS ON BRAND
HAPPY
PLACE
READING AT THE BAR
TREND
MAXIMALISM
PICK ME UP
AN AMERICANO
VACAY
SPOT
THE FRENCH RIVIERA
COCKTAIL
ORDER
EXTRA DIRTY, DOUBLE OLIVE
Guilty Pleasure
NO SUCH THING
NEVER
WITHOUT
RED LIPSTICK, OBVS.
BEHIND
the BRAND
I’m Esme Martine. Founder. Story-sculptor. Fashion editor turned marketing antihero.
Before launching this agency, I was shaping culture from the inside — as a London-based editor at Marie Claire, a voice behind the gloss and the glamour, and later, a content creator helping brands find theirs.
But somewhere between the trending headlines and perfectly color-graded flatlays, I saw the same thing again and again: content that looked good… but said nothing. Brands blending in when they were built to stand out.
So I did what every great editor eventually must — I rewrote the story.
With one foot in high fashion and the other in high-conversion creative, I founded this studio to bring edge, elegance, and emotional clarity back to brand marketing. My signature approach?
Find the truth no one else is telling. Then build a scroll-stopping strategy around it. I believe modern marketing should feel more like a movement than a funnel.
And I’m here to make sure your brand doesn’t whisper when it was meant to make noise.
My dog Kingston is the great love of my life.
Espresso in the mornings, iced matcha in the afternoons.
If I didn't work in marketing, I'd be a fashion designer. I made this jacket, actually.
A bar with a great espresso martini loves to see me coming.
I'm secretly obsessed with classic cars. This is my dream.
A LOOK INSIDE MY LIFE (OR TIMELINE)
The
PROUST
QUESTIONNARE
Still here? Perfect. If we're going to work together, we gotta go a little deeper. Here are my answers to the famously big questions, a la Vanity Fair.
What’s your idea of perfect happiness?
A sunlit terrace, a fully-charged laptop, three unread Vogue issues, and a lifetime ban on the words “Can we hop on a quick call?”
What’s your greatest extravagance?
My custom font. She was made for me and me alone.
On what occasion do you lie?
When asked how long a “quick edit” will take.
Which historical figure do you most identify yourself with?
I’ve been told that I inspired “The Last Great American Dynasty” by Taylor Swift, so take with that what you will.
What do you consider the most overrated virtue?
Humility. You’re allowed to say you’re good at what you do. And preferably how good.
If you could change one thing about yourself, what would it be?
I’d stop pretending I don’t need systems when, in fact, I absolutely, desperately need systems.
What do you consider your greatest achievement?
Building something brave enough to help other people be bold.
What is your most marked characteristic?
Editorial brain. Rebel heart. Obsessive attention to the shade of white in a brand palette.
What do you most value in your friends?
Emotional precision, wit, spontaneous voice notes, and the willingness to call me on my BS.
How do you take your martini?
Straight up. Obviously.
WORKING with MARTINI WAS QUITE EASILY the SINGLE GREATEST EXPERIENCE of OUR ENTIRE BUSINESS.
— SHannon & mike
“
The
TOP SHELF
This Smells Like Heaven
Wear With Everything
For All Your Brilliant Ideas
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